You have a cool idea, but people don’t seem to get it.
What to do?
Here is the process Jeroen van Geel offers in this book:
- Define the goal you want to reach
- Grab the core of the idea you have
- Understand who you need to convince to reach your goal
- Prepare yourself for the pitch
- Deliver the pitch
Pretty simple framework – and yet very clever. You should never jump to the pitch before you know all the answers.
It is a concise and to-the-point book, so it’ll take you only a couple of hours to get a good sense of the ideas. Then, you can get back to the specifics and prepare your perfect pitch.